New TV Brand, Mitchell & Brown, hits the UK Market
Encompassing a vast range or screen sizes, the series is designed to fulfil the genuine needs and aspirations of a broader consumer demographic, offering everything from 24"TV/DVD combis for apartments, townhouses and open-plan homes to big 55" + cinema style screens for family homes and larger dwellings.
Manufactured on the edge of Europe by one of the world's top 3 TV producers, the range is specified and customised to a high standard, not only providing harder-to-find, perfect fit 28" and 38" screen sizes, but also an extensive variety of added-value features including Freeview Play and built-in WiFi for Smart TVs, and plenty of USB and HDMI connections for both Full HD and 4K models.
Launched with independent retailers in mind, the brand itself is steeped in a rich heritage of independent retail. Co-founder, Dan Brown explains, "Named after my father, who himself started his career as an independent retailer, this brand is inspired by our family's first-hand retail and industry experience. Introduced to mark our 20th Anniversay as a leading AV and audio supplier, Mitchell & Brown is an opportunity for us to create a strong British-led, challenger brand using our TV design and specifier skills as well as our solid manufacturing partnership.
Keeping distribution within carefully selected channels, we not only offer exclusive TV designs for our independent retail partners, but also dedicated sales managers to support them".
Brown concludes "As evidenced by the brand name and the selection of my father's initials for every product code, Mitchell & Brown is deeply personal to our business, representing a long-standing and meaningful connection to the industry. It's this special connection that we believe will set us apart, driving us to ensure that we always stay one step ahead to deliver exceptional value to our retail partners".